In business, whether you are new or old, everyone wants to sell their product or service more than their competitor so that they can earn a good profit. The same goes for websites, blogs, and online businesses; if you want to compete in the market, you have to rank above all your competitors so that you can show up on Google’s first page, and as we all know, people don’t go for search above 2 pages.
So, to do that, you must have heard of a very popular word, i.e., keyword. But not just any keyword- low competition keywords with high potential are the real gold in helping you rank. The words or phrases that are often used to search your product or services, but you are not aware of it, and due to which the competition is also very low and which increases chances to show up on Google and get Traffic.
Sounds good, right? So, how do you find these magic keywords?
Let’s break it down step-by-step.
What are Keywords?
Keywords are the words or phrases that people type into search engines like Google when looking for something, like information, products, or services.
In digital marketing and SEO (Search Engine Optimization), keywords play a very important role because they help:
Understand User Intent: Keywords show what your audience is looking for, so you can create content that matches your target audience’s needs.
Optimize Content: Including the right keywords in your website’s content, titles, and meta descriptions helps search engines understand your page. This can improve your ranking in search results.
Drive Targeted Traffic: If your website ranks well for relevant keywords, more people who are interested in your products or services will visit your site.
Types of Keywords:
- Short-tail keywords (1-2 words)
- Long-tail keywords (3+ words)
- Branded keywords (Brand name)
What Are Low-Competition Keywords?
Low competition keywords are the words or phrases people are searching for on Google, and many known websites are not aware of or using them. So if you use them, it may increase your chances of showing up on Google above your competitor’s website.
But for a keyword to have high potential, it also needs to get some search volume. In simple words, people should be searching for it regularly.
How to Choose the Best Low Competition Keywords for Your Niche
To rank faster and attract the target audience, it’s crucial to pick keywords that match your niche and have lower competition. Here’s a simple step-by-step process to help you do that.
Step 1: Start with a Topic You Understand
Think about what kind of content you want to create. Are you in fitness, travel, digital marketing, food, or parenting? Pick a niche or category you’re passionate about or experienced in.
Example: If you’re into fitness, a broad keyword might be “weight loss.” But that’s highly competitive. But a more focused version could be “10-minute home workout for busy moms.”
Step 2: Use Free Tools to Get Keyword Ideas
There are many free tools to help you find keyword ideas. Here are some good ones:
- Google Autocomplete: Just type your topic into Google, and see what it suggests. These are real search terms people use.
- Google’s “People Also Ask” and Related Searches: Scroll down the page after searching for something. These questions and related terms can be great keyword ideas.
- Ubersuggest (by Neil Patel): Offers keyword suggestions and shows difficulty scores and search volume for keywords.
- AnswerThePublic: A Visual tool showing what questions people are asking around a topic.
- Keyword Surfer (Chrome Extension): Shows search volume directly in Google while you browse.
Step 3: Check Keyword Difficulty
Once you have some keyword ideas, you need to check how competitive they are. You can do this with:
- Ubersuggest (free for a few searches daily)
- Lowfruits.io (a great tool to discover low competition keywords in any niche)
- Google Keyword Planner (Good for rough data, especially for advertisers)
Look for:
- Search volume: At least 100–1000 searches per month is a good start.
- SEO difficulty: The lower, the better (ideally below 30 if shown on the tool).
- CPC (Cost Per Click): A higher CPC means the keyword has money-making potential.
Step 4: Find Long-Tail Keywords
Instead of targeting big, broad terms, go for long-tail keywords—these are longer, more specific phrases with lower competition.
Example:
- Short keyword: “digital marketing” (too broad and competitive)
- Long-tail keyword: “digital marketing tools for beginners”
Long-tail keywords are usually:
- Targeting specific search intent
- Competing in low-competition spaces
- Improving content relevancy and SEO
Step 5: Competitor Analysis
See what keywords your competitors are ranking for using tools like:
- Ubersuggest (enter a competitor’s URL)
- Ahrefs Free Tools (some features are free)
- Semrush (limited free use)
Look for low-competition keywords that they might be ignoring or underusing.
Step 6: Keep Testing and Tracking
Use Google Search Console (free) to see how your keywords are performing over time.
You might find:
- Some keywords are bringing more traffic than expected.
- Some pages can rank for multiple keywords.
Keep tweaking your content and updating old posts for even better results.
In Short…
Finding low competition keywords that are easy to rank is possible with a little research and the right tools. You can discover keywords that help your content rank higher and attract the right audience.
Start small, use free tools, and most importantly, create content that truly helps your readers.