If you are a startup founder, Freelancer or someone who diving in to online marketing for first time you might feel overcome the confusing words people use SEO, CTA, PPC and many more. Don’t worry! In this guide we will explain the most common digital marketing terms in simple language, So you can feel more confident and start using them in your online business and career.
Let’s start with some basic terms you will see in marketing.
Digital marketing: Online advertising of your product and services through websites, Social media, emails, and many more channels.
Lead: A person who shows interest in your product and services by giving their contact information or asking for information.
Funnel: The Journey of a person who first sees your brand to finally become your customer.
Call to Action (CTA): A button on a page that tells people what to do next, “Buy Now”, “Sign Up,” “Read More,” or “Learn More.”
SEO (Search Engine Optimization) Terms
SEO helps people find your website on Google SERP or other search engines (like Bing, Yahoo, or Baidu).
Keyword: The word or phrase people search for on Google. Examples: “Buy online shoes”, “Buy Online t-shirts”
SERP (Search Engine Results Page): The list of websites you see after searching for something in Google.
Organic Traffic: Users who came to your website naturally without clicking any ads through the SERP.
Backlink: When another website links to your website (the “referring domain”) to a specific page of your website.
Meta Description: A short summary of your webpage is shown in Google SERP results. It can be up to 155-160 words.
Content Marketing Terms
Content marketing means creating helpful content to attract your target audience.
Content Marketing: Promote your brand through sharing Blogs, Videos, and guides to help people with their queries.
Blogging: Write a blog on your website about the topic your audience wants to read.
Lead Magnet: A free offer, like a guide or coupons, that people get in exchange for their email address or contact information.
Bounce Rate: The percentage of people who quickly leave your website without clicking anything on the web page.
Email Marketing Terms
Email marketing is the best way to reach your target audience directly.
Open Rate: The number of people who opened your email that you sent to their email.
Click-Through Rate (CTR): It measures the number of people who clicked a link in your sent email.
Autoresponder: An automatic email that gets sent automatically when receiving an email without needing a human.
Segmentation: Practice Dividing an email list into small groups based on shared characteristics like interest, Behaviour, or other set criteria.
Email Funnel: A Series of emails sent to someone to guide them about the product and convince them to buy it.
Social Media Marketing Terms
Social media platforms like Instagram, Facebook, LinkedIn, and Twitter are important for reaching your target audience.
Engagement: Interaction between brands and customers through content, by liking, commenting, or sharing it.
Reach: The number of people who saw your post on social media channels.
Impressions: How many times your post was shown, whether it was clicked or not.
Hashtag: A word or phrase with a # symbol (like #marketing, #business) that helps people search your content.
Influencer Marketing: Collaborating with popular people on social media channels to promote your brand on various platforms.
Paid Advertising (PPC) Terms
These are words you’ll see when you pay for ads on Google or social media channels.
PPC (Pay-Per-Click): When someone clicks on your ad, you need to pay for it.
CPC (Cost Per Click): How much do you pay for each click for your ad?
CPM (Cost Per Thousand Impressions): How much do you pay for 1,000 people to see your ad?
Quality Score: A metric used by Google to score your ad on quality and relevance.
A/B Testing: It’s basically two versions of your ads to see which one performs better.
Other Helpful Terms
Analytics: Google Analytics shows the date and number of how are marketing is going (visitors, clicks, sales, etc.)
CRM (Customer Relationship Management): A tool to manage your contacts, leads, and customers (examples: HubSpot, Zoho).
ROI (Return on Investment): It’s used to measure the profitability of your business.
Remarketing: Targeting those people who visited your brand but didn’t buy anything.
Final Thoughts
Digital marketing is full of terms, but once you understand the basics, it gets easier. Let’s start with these common words and use them in your day-to-day working life or learning. The more you practice, the more confident you’ll feel.
You don’t need to learn everything at once. Just take it step by step—and you’ll be speaking the language of digital marketing like a pro!