Google released a second core update to its search algorithm on June 30, 2025. The updates assist Google in enhancing the quality of search results by understanding what content is useful and relevant to users.
What’s a Core Update?
A Core Update is a significant change made by Google to its search algorithm that affects how search results are ranked and displayed in the SERP. It does target any individual website but aims to reward useful, reliable, and well-crafted user-oriented content.
When Did It Happen?
Began: June 30, 2025 (morning, U.S. time)
Will persist for: Around 3–4 weeks
Traffic and rankings began to fluctuate just before and after the core update.
Who Was Affected?
- All countries and languages of websites.
- Industries such as e-commerce, blogs, education, and local businesses.
- Some websites saw increases in traffic, while others dropped in rankings or traffic.
Why Did Some Sites Lose Traffic?
One huge reason is Google’s AI-powered search features, which are based on AI. These features answer directly in the search result, so users may not even click on a website. As a result, top-ranking pages see fewer visitors
In addition, websites with low-quality or old content may have experienced a drop in ranking.
What Do You Do?
This is what website owners and SEO professionals need to focus on:
- Don’t panic – It’s natural for rankings to fluctuate up and down in SERP during an update.
- Check your data – Use a tool like Google Search Console or Analytics to check how your site is affected.
- Improve your content – Make it more helpful, straightforward, and trustworthy.
- Update old pages – Include up-to-date information and facts, and improve formatting.
- Think about user needs – create user-oriented content that answers real user questions better than the competitor.
Extra Tip: AI in Search
Google is increasing its use of AI to deliver immediate answers in search results. So it’s even more important to:
- Use structured data (such as FAQs) – Implement schema mark-up (FAQ) for increasing visibility in rich snippets
- Add images, videos, and expert input – Add images, Videos, and authority perspective for better engagement
- Unique and valuable content – Share your own ideas and make sure they really help users.
Last Thoughts
The June 2025 update is a reminder that
- SEO is constantly evolving
- High-quality content wins the long race
- Focus on quality, not shortcuts and tricks
If your site got affected in the core update, don’t make quick changes in content and website—wait for the update to roll out, and then improve your website performance based on actual data.