What are the hottest trends in SEO and content marketing in 2025?
Keeping up with the latest trends may seem overwhelming, but it is crucial to keep your business current and competitive.
SEO and content marketing are forever changing. Staying on top of the latest trends is crucial for maintaining a competitive edge.
Like in the previous year, local businesses will continue to prioritize SEO and content marketing in 2025 as well.
In fact, 68% of companies plan on increasing their SEO budget in 2025. Likewise, 83% of companies plan to spend more on content production this year.
So, what new developments can you expect this year?
In this blog post, we will explore 9 trends in SEO and content marketing that are set to dominate the digital marketing landscape in 2025.
Let’s dive in.
9 Trends in SEO and Content Marketing to Watch Out for in 2025
SEO and Content marketing are fast-evolving fields. What worked yesterday may not work today. That’s why it is very important for marketers to keep track of the latest trends in SEO and content marketing to stay up-to-date and relevant.
New trends in SEO and content marketing often present opportunities to improve performance. Keeping an eye on new trends can help you stay ahead of the curve and outperform your competitors. Alternatively, your SEO expert can also help you stay ahead of your competition.
Here are 9 trends in SEO and content marketing that you should watch out for this year.
1. Voice Search Optimization
Voice search is becoming increasingly popular these days as it is a more convenient way of searching the Internet. You don’t have to type in your queries manually, which saves both time and effort.
Voice search allows users to search for information hands-free. It is a more convenient way of looking up information when you are cooking, driving, or doing other activities.
In 2022, nearly 142 million people in the US used voice assistants. This number is forecasted to reach 157 million by 2026.
The global voice recognition market is expected to reach 27 billion by 2026.
Image via Statista
Considering its popularity, optimizing your website for voice search is going to be a game-changer in 2025.
It will give you the opportunity to increase organic traffic to your website.
By optimizing your website for voice search, you can target people who rely on smartphones and smart speakers to search for products and services on the Internet.
It can also improve your website’s SEO ranking. Voice search optimization gives your site more authority, helping your web pages rank higher.
2. Video Content
In 2025, video content will remain popular.
According to a 2022 survey, 86% of businesses used video as a marketing tool. Out of those surveyed, 92% said that video is an important part of their marketing strategy.
Image via Wyzowl
So, what kind of video content should you be making in 2025?
Here are some of the most popular types of videos.
Image via Oberlo
Additionally, the demand for short-form video content, such as TikTok, Instagram Reels, and YouTube Shorts is going to be high in 2025.
The modern consumer is busy and has a limited attention span. Creating short videos, therefore, is the perfect way to grab people’s attention this year.
Live videos are also going to be popular.
You can use live videos for:
- Hosting live events
- Sharing the journey behind a product or service
- A Q&A session with your audience
- Educating your audience on how to use your products or services
- Conducting interviews with industry experts
Thanks to advancements in technology, producing high-quality videos has become more affordable than ever before. Using AI-text-video generators, for instance, can help you produce videos quickly and efficiently.
With the increasing amount of content being produced by businesses, it’s becoming harder to stand out. Video content can help businesses to differentiate themselves and capture the attention of their target audience.
3. Influencer Marketing
Influencer marketing may not be a new concept but it is definitely one of the most effective Internet marketing strategies out there. It is already a very popular marketing tactic and is only going to get bigger.
According to a survey, the influencer marketing industry is expected to grow to $21.1 billion in 2025. Out of those surveyed, 80% plan to have a dedicated budget for influencer marketing in 2025, with 67% increasing their influencer marketing spend.
Image via Influencer Marketing Hub
Brands are going to focus more on micro and nano influencers because they tend to have highly engaged audiences.
Because of their high engagement rates, these influencers also have higher conversion rates.
Live shopping and interactive content will also play an important role in influencer marketing campaigns. In March last year, Walmart partnered with 10 TikTok creators to host a live shopping experience.
Image via CEW
You can expect many more such collaborations this year too.
Many popular influencers are active on multiple platforms. For instance, Instagram influencer Millie (itsmodernmillie) is also active on Thinkific, the online course creation platform.
Image via Thinkific
Therefore, as a brand selling online courses, collaborating with her can not only target audiences on Instagram but also on Thinkific.
4. User Experience (UX)
User experience (UX) directly impacts how users interact with a company’s digital products, such as websites, mobile apps, and social media platforms.
UX design aims to create a positive experience for users by considering their needs, goals, and behaviors.
A well-designed user experience can make it easier for users to navigate your website, find what they’re looking for, and engage with your content. This can lead to longer site visits and increased conversions.
With the growing popularity of smart speakers and voice assistants, more and more companies are exploring the use of voice user interfaces (VUI) to interact with their customers.
And more websites and apps will incorporate VUI to enhance the user experience in 2025.
Here are some more reasons why you may want to start using VUI this year.
Image via Promatics
Additionally, personalized user experiences have been a trend for some time, and you can expect them to continue in 2025.
Augmented Reality (AR) and Virtual Reality (VR) have become more accessible to businesses. In 2025, you may see more companies incorporating AR and VR into their digital products to create more immersive and interactive experiences.
5. Personalization
Personalization is one of those trends in SEO and content marketing that’s going to be important in 2025 and beyond.
Personalized content and experiences drive engagement and enhance user experience, positively impacting your bottom line.
By tailoring your content to the needs and preferences of your target audiences, you can better connect with them and create more personalized experiences.
Personalization can take on many forms. You may:
- Customize the language and tone of your messaging to resonate with your audience
- Offer personalized content based on browsing behavior
- Provide product recommendations
- And more
Leveraging personalization in your SEO and content marketing efforts can create a more compelling and engaging experience for your audience. It is an effective strategy that can turn your loyal customers into brand ambassadors.
Brand ambassadors can significantly drive business growth. The growth mindset they adopt can be instrumental in fostering brand loyalty and engagement among consumers.
Image via Business2Community
By creating more personalized experiences you can help your customers better connect with your brand, leading to more effective ambassador marketing campaigns.
6. Mobile-First Indexing
One of the emerging trends in SEO and content marketing is mobile-first indexing.
Did you know that between 2025 and 2028 the number of smartphone users is expected to increase by 910 million?
Image via Statista
Google now prioritizes the mobile version of websites when indexing content, so it’s essential to ensure your site is mobile-friendly and optimized for mobile users.
But what does mobile-first indexing mean?
It means that Google’s algorithms primarily use the mobile version of a website’s content to rank its pages.
So, if your website is not mobile-friendly or if the mobile version is not optimized for search engines, your search rankings may dip. If you rank lower on SERPs, you will also experience a decrease in traffic and engagement.
From a content marketing perspective, mobile-first indexing means that the content on a website’s mobile version needs to be just as high-quality as its desktop version.
7. Artificial Intelligence
Artificial Intelligence has transformed many industries and is another one of the emerging trends in SEO and content marketing that you should be ready to embrace.
Thanks to AI-powered marketing tools, businesses can now analyze large volumes of data with ease. The insights derived from this data can help in improving website rankings and creating effective content.
AI-powered tools can help analyze keywords, identify search trends, and provide recommendations for optimizing website content to rank higher in search results.
These tools can also analyze user behavior and help improve website usability and performance, which can indirectly improve SEO.
Most of the marketing software available in the market now uses AI to automate and streamline the marketing process.
Tools like ChatGPT and Jasper have become immensely popular. Many businesses are using these tools to generate AI social media content, content ideas, create headlines, and even write articles.
You can also use AI tools to analyze your existing content and get suggestions on how to improve the same for better SEO rankings.
Here are some more ways to use AI in content marketing.
Image via SearchEngineJournal
Customer reviews can have a significant impact on search rankings, especially local SEO.
Search engines use reviews to determine the relevance and authority of a business for local search queries. For this reason, positive reviews can help boost a business’s visibility in local search results.
Businesses are now using AI tools to generate review requests and reminders for customers. A simple Google review widget could make it a lot easier for you to embed Google reviews into your website for social proof.
8. Optimizing for Local SEO
Next on our list of trends in SEO and content marketing is optimizing for local SEO.
Local SEO can be very helpful in driving more footfall to your premises. But it can also work wonders for your web traffic.
Optimizing for local SEO is important for SEO and content marketing because it helps businesses appear in the search results for queries related to local products or services.
Say someone in New York searches for “best pizza near me.” Google will show results for pizza places that are near their location.
If a local pizza restaurant has optimized its website for local SEO, they are more likely to show up in these search results, making it easier for potential customers to find them.
Local SEO can also improve visibility in Google Maps and other online directories. This is especially important for small and local businesses that rely on foot traffic or local customers.
Here are some more benefits of optimizing local SEO for businesses.
Image via Netfe
9. Brand Storytelling
The last on our list of trends in SEO and content marketing for 2025 is brand storytelling.
Storytelling helps brands connect with their audience on a deeper level.
In 2025, it has become even more important for brands to focus on storytelling because consumers are looking for more than just a product or service. They want to feel a connection with the brand and its values.
By telling a compelling story, a brand can create an emotional connection with its audience. When consumers feel emotionally connected to a brand, they are more likely to become loyal customers.
A unique and engaging story can differentiate a brand from its competitors and help it stand out in the minds of consumers.
Stories are more memorable and engaging than facts and figures. By using storytelling in marketing efforts, brands can increase engagement with their audience and build stronger relationships.
Here are some of the benefits of having a brand story.
Image via Marcus
Conclusion
In the changing SEO and content marketing landscape, it is important to adapt to the latest trends.
From AI-powered content creation to personalized search experiences, trends in SEO and content marketing that we have explored in this post can transform your business this year.
In 2025, it is important for marketers to stay on top of these marketing trends and adapt their strategies to stay ahead of the competition.